Showing posts with label press release. Show all posts
Showing posts with label press release. Show all posts

Sunday, 28 July 2013

Sally Hansen Fuzzy and Sugar Coat Press Release

Hey Friends!

Today I have press releases for two new collections from Sally Hansen!


INTRODUCING FUZZY COAT TEXTURED NAIL COLOUR BY SALLY HANSEN


Imagine textured nails with 3D fabric finishes in a flash! Transform your manicure with Sally Hansen’s newest nail innovation: Fuzzy Coat Textured Nail Colour.

Taking inspiration from the strong textural themes at the latest runway shows, Sally Hansen has developed a new, exclusive special effect formula that makes nails the focal point of any look. The breakthrough formula goes where no nail colour has gone before, creating eye-catching optical effects and adding lust-worthy texture to your manicure. Blurred, woven and marbled fiber looks resembling hand-spun yarn are combined in a multidimensional network of colour to create a matte finish with a fibered texture effect.

HOW TO USE IT: Shake gently and apply 2-3 thin coats

Fuzzy Coat Textured Nail Colour is available in 8 beautifully textured shades: Wool Lite, All Yarned Up, Peach Fuzz, Tight Knit, Fuzz-Sea, Fuzzy Fantasy, Wool Knot & Tweedy

PRICE & AVAILABILITY: $7.95, Available at drug and mass retailers across Canada





INTRODUCING SUGAR COAT TEXTURED NAIL COLOUR BY SALLY HANSEN


Treat your nails to one of this year’s sweetest trends with Sugar Coat Textured Nail Colour from Sally Hansen.

A multi-dimensional formula infused with a sugar-like texture for a 3-D volumized, colour-saturated nail look. Sally Hansen’s latest polish breakthrough leaves nails looking good enough to eat with a sweet sugar-dipped effect. The Sugar Coat leaves nails brilliantly varnished with a hard candy finish in rich shades—a sweet treat for nails.

The formula applies like a crème and quickly transforms into a sugarcoated, semi-matte finish for a deliciously vibrant manicure.

HOW TO USE IT: Shake gently and apply 2 thin coats

Sugar Coat Textured Nail Colour is available in the following delectable shades: Bubble Plum, Sugar Fix, Cherry Drop, Sweetie, Razzleberry, Sour Apple, Cotton Candies & Lick-O-Rich

LAUNCHE DATE: July 2013

PRICE & AVAILABILITY: $7.95, Available at drug and mass retailers across Canada


I'm really excited that these are launching in Canada! I have yet to see them in stores, but I have heard of others who have. Do you have any of these?! 

Thursday, 11 July 2013

OPI Launches the San Francisco Collection For Fall/Winter 2013

OPI Launches the San Francisco Collection For Fall/Winter 2013
Urban Inspired Nails!

San Francisco by OPI brings street chic style with West Coast flair to nails and toes for Fall/Winter 2013. This new collection features a palette ranging from sky and sea-colored hues of blues and gray to reds, burgundies and browns inspired by some of the city’s most iconic elements – Chinatown, the Golden Gate bridge and the Embarcadero. This fall mélange is mixed with texture, seen in three new Liquid SandTM nail lacquers in earthy hues of taupe, blue and gray: It’s All San Andreas’s Fault, Wharf! Wharf! Wharf! and Alcatraz...Rocks. Liquid Sand lacquers dry to a textured, matte finish, infused with reflective sparkle.

“To me, the women of San Francisco and the city itself really epitomize today’s multifaceted beauty consumer,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “San Francisco offers a European flair with distinct West Coast attributes. These elements inspired a collection of urban chic nail lacquer shades, thanks to the sophisticated combination of high fashion and eclectic street style.

“With twelve colors ranging from moody grays and blues to garnet and ruby jewel tones, these lacquers are designed to accessorize fall’s hottest looks, from military details to winter whites,” continues Weiss-Fischmann. “On fall runways, models were seen wearing luxurious textures from head to toe. The three new Liquid Sand nail lacquers incorporate the texture trend through nails, with rich matte finishes in colors to complement the season’s fashion.”
San Francisco by OPI includes the following shades: 


A-Piers to Be Tan
I shore do like this chocolaty tan.

Dining al Frisco
Just feast your eyes on this fresh-air blue!

Haven’t the Foggiest
Can’t tell you why I love this misty gray...I just do!

Peace & Love & OPI
This holographic sage and eggplant is far out! 

Keeping Suzi at Bay
There’s no holding back this assertive navy blue.

Incognito in Sausalito
You better keep this almost-black blue under wraps.

Lost on Lombard
Oh garn-et! I’m all turned around!

I Knead Sour-Dough
Are you bready to wear this toasty warm brown?

Muir Muir on the Wall
This trailblazing plum is the fairest of all.

In the Cable Car-Pool Lane
Good golly, Miss Trolley, this rich burgundy takes me away!

Embarca-Dare Ya!
Betcha can’t pass up this marvelous magenta.

First Date at the Golden Gate
You and me and this shimmery ruby make three.

It’s All San Andreas’s Fault
I’d move mountains to get this textured earthy taupe!

Wharf! Wharf! Wharf!
Dog-gone it...fetch me that textured matte blue!

Alcatraz...Rocks
There’s no escaping this arresting textured gray.

San Francisco nail lacquer shades each feature OPI’s exclusive ProWideTM Brush for the ultimate in application. Liquid Sand nail lacquers should always be worn without top coat. San Francisco by OPI will be available August 7, 2013, at Professional Salons and Spas for $10.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!


ABOUT OPI As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long- lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWideTM Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.

Thursday, 30 May 2013

A Sunsational Neon Summer Brought to You by China Glaze


A SUNSATIONAL NEON SUMMER BROUGHT TO YOU BY CHINA GLAZE®

Introducing 12 Smooth Crèmes and Juicy Jellies

Los Angeles – (May 2013): Make waves this summer with the new China Glaze® Sunsational collection.  This fun palette of six brighter-than-bright crèmes and six juicy jelly polishes create a bold pop or sheer hint of color that are sure to see you through every highlight of your summer.

Mix and match these hot hues and different finishes from China Glaze® Sunsational for a vivid and bold expression on your tips and toes:



Sun of A Peach: Popping peachy crème

Neon & On & On: Flirtatious pink crème

Bottoms Up: Passionate bubblegum pink-purple crème

That’s Shore Bright: Playful purple crème

Too Yacht to Handle: Teasing teal crème

Highlight of My Summer: Mellow mint green crème



Shell-O: Juicy coral-pink jelly

Heat Index: Enticing pink jelly

You Drive Me Coconuts: Panic causing purple jelly

Are You Jelly?: Vivacious purple jelly

Isle See You Later:  Marine blue jelly

Keepin’ It Teal: Totally Turned Up turquoise jelly

China Glaze® Sunsational will be available in July 2013 at fine salons and beauty supply stores.

China Glaze® is free of DBP, toluene, and added formaldehyde.

China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (pinterest.com/chinaglaze).


China Glaze® is a division of American International Industries.

Wednesday, 8 May 2013

OPI Announces New Couture de Minnie Collection!

Hey Ladies!

OPI is at is again with a beautiful new collection inspired by the iconic Minnie Mouse! The collection is sweet and fun with a hint of edge and there is a wicked looking RED liquid sand! 

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OPI announces the launch of its Couture de Minnie collection, including four limited edition nail lacquers and one new Liquid SandTM shade. Created in honour of Disney’s beloved character, the Couture de Minnie line explores the fashion-forward side of Minnie Mouse, mixing pink, fuschia and red shades with textural elements. In addition to three crème lacquers, the Couture de Minnie line features a red and white polka dot glitter shade and the strawberry-hued Liquid Sand nail lacquer in Magazine Cover Mouse to give nails a sparkly, matte finish.



“Last summer, OPI created a ‘Vintage Minnie Mouse’ line. Women around the world fell in love with the fun and playful shades evocative of Minnie’s traditional look,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director. “This year, OPI is exploring a different side of Minnie Mouse. The Couture de Minnie collection draws inspiration from Minnie’s iconic style and incorporates trends most recently seen on the runways, from standout shades to fun textural elements.”

The Couture de Minnie collection includes: 

Chic from Ears to Tail
This pop of bubblegum pink is totally fabulous!


A Definite Moust-Have
This fantastic fuchsia is at the top of my shopping list.


Minnie Style
This white and red glitter is the height of fashion. 


Innie Minnie Mightie Bow
Catch this crimson by the toe!


Magazine Cover Mouse
The headline-making strawberry has sparkling texture.

There is also a mini Couture de Minnie collection! 

Couture de Minnie nail lacquers each feature OPI’s exclusive ProWideTM Brush for the ultimate in application. Liquid Sand lacquers should always be worn without top coat. This limited edition promotion will be available beginning June 2013 at Professional Salons for $10.95 CAN suggested retail for each nail lacquer.

For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

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What are your thoughts on the Couture de Minnie collection?! Are you a fan of reds and pinks on your nails? Are you looking forward to picking up any of these? 

Wednesday, 17 April 2013

butter LONDON Canada presents Summer Holiday

Hey Everyone! I had to share another press release, this time of butter LONDON's Summer Holiday Collection! This is a really unique summer collection and I am really excited about it! Check it out!

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butter LONDON Canada presents Summer Holiday, the Summer 2013 lacquer collection by butter LONDON, launching online and in store April 15th!

Make your getaway with the Summer Holiday 2013 Collection by butter LONDON Canada. This season is about being inspired by raw cultural elements and gilded textures. Mix and mash prints, and revel in fabrics that are foiled, embossed, and authentic. Sultry metallics in platinum, gold, and rust evoke luxury, while crushed glitter in rich shades of copper and umber are offset by an accent of African turquoise.

Colours in the Summer Holiday 2013 Lacquer collection include:
Bit Faker- Full coverage chocolate glitter
Sun Baker- Metallic burnished orange
Champers- Sandy beige shimmer
Poole- Opaque turquoise crème
Marbs- Rich metallic gold
Bobby Dazzler- Vibrant metallic silver

butter LONDON Global Colour Ambassador, Katie Jane Hughes said, “Fashionistas and designers alike are really embracing texture clashes – the Summer Holiday collection really explores texture; crushed glitter, metallics, and a crème combine for a well-rounded lacquer wardrobe for summertime.”

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Aren't these gorgeous?! I have seen some swatches on Nails by Kayla Shevonne and they are even prettier on the nail. What are your thoughts on these beauties?

Tuesday, 16 April 2013

China Glaze Getting Down to the Nitty Gritty: Textured Polish Press Release

Afternoon friends! We have all heard a ton about textured nail polishes and now China Glaze has thrown its hat into the ring as well! Comprising of only textured cremes China Glaze is putting out their textured collection, let's see what the press release has to say!

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GETTING DOWN TO THE NITTY GRITTY

China Glaze® Introduces Texture: the Newest Technology in Nail Lacquer
Los Angeles (January 2013): China Glaze® introduces Texture, a unique new lacquer that applies as a crème but dries with a 3D texture effect. Unlike traditional nail art techniques that require multiple steps, Texture only requires one step—painting the nail.  Texture dries matte, but can be combined with China Glaze® Fast Forward Top Coat for a glossy effect. With a finish similar to that of a sugared rim, Texture is the perfect accessory for a beach day, night-on-the-town, or special rendezvous. 



In The Rough— light lime-green with textured grit



Itty, Bitty & Gritty— melon with textured grit



Of Coarse!— bright, cobalt-blue with textured grit



Unrefined— bright pink with textured grit



Bump & Grind— hot pinkish-red with textured grit



Toe-tally Textured— tangerine-orange with textured grit



The China Glaze® Texture collection will be available in May 2013 at fine salons and beauty supply stores nationwide. 

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (pinterest.com/chinaglaze).

China Glaze® is a division of American International Industries.

About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.

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These look pretty interesting! These are the first creme textured polishes that I will have access to in Canada and I'm looking forward to seeing what they are like versus the glitter filled textured polishes that I have already tried. 

What do you think of these textured cremes? Any catching your eye? 


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