Tuesday, 16 April 2013

China Glaze Getting Down to the Nitty Gritty: Textured Polish Press Release

Afternoon friends! We have all heard a ton about textured nail polishes and now China Glaze has thrown its hat into the ring as well! Comprising of only textured cremes China Glaze is putting out their textured collection, let's see what the press release has to say!



China Glaze® Introduces Texture: the Newest Technology in Nail Lacquer
Los Angeles (January 2013): China Glaze® introduces Texture, a unique new lacquer that applies as a crème but dries with a 3D texture effect. Unlike traditional nail art techniques that require multiple steps, Texture only requires one step—painting the nail.  Texture dries matte, but can be combined with China Glaze® Fast Forward Top Coat for a glossy effect. With a finish similar to that of a sugared rim, Texture is the perfect accessory for a beach day, night-on-the-town, or special rendezvous. 

In The Rough— light lime-green with textured grit

Itty, Bitty & Gritty— melon with textured grit

Of Coarse!— bright, cobalt-blue with textured grit

Unrefined— bright pink with textured grit

Bump & Grind— hot pinkish-red with textured grit

Toe-tally Textured— tangerine-orange with textured grit

The China Glaze® Texture collection will be available in May 2013 at fine salons and beauty supply stores nationwide. 

China Glaze is free of DBP, toluene, and added formaldehyde.

China Glaze nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze on Facebook (@ChinaGlaze), Twitter (@ChinaGlazeOfficial) and Pinterest (pinterest.com/chinaglaze).

China Glaze® is a division of American International Industries.

About American International Industries
For 42 years, AII has been the leading manufacturer and worldwide distributor of innovative, quality beauty and skin care products for men and women.  Our product lines include Andrea, Ardell, Body Drench, Bye Bye Blemish, Checi, China Glaze, Clean + Easy, Clubman/Pinaud, Duo, European Secrets, EzFlow, Fright Night, Gena, GiGi, Gypsy Lash, IBD, It’s So Easy, Jeris-Lustray, LASH BeLONG, Nail Tek, No Tweeze/Micro Tweeze, 'N Rage, Poshe, Prolinc, RAW, Seche, SuperNail, Surgi-Care, Waterworks, Winning Nails, Woltra, Woody’s, and Youthair. For more information, visit our website: www.aiibeauty.com.


These look pretty interesting! These are the first creme textured polishes that I will have access to in Canada and I'm looking forward to seeing what they are like versus the glitter filled textured polishes that I have already tried. 

What do you think of these textured cremes? Any catching your eye? 

1 comment:

  1. Saw these the other day at the store and was kind of "eh" about them. I think I prefer the glitter ones, but wont know until I really try. Im really excited for their summer neons with the few jelly polishes!


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